Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
All posts

How To Define Cohorts? (First Install Vs First Purchase Guide)

When to Adopt an MMP: Budget and Scale Benchmarks for Mobile Marketers

Daily, Weekly, Monthly KPIs: What to Track and When for Mobile Marketers

Top 10 Ways to Optimize CPI While Maintaining Quality User Acquisition

Here's Why Predictive Attribution Is The Future of Mobile App Growth
![How to Measure True Marketing ROI in Mobile Apps [Complete Guide]](https://framerusercontent.com/images/fDpSq85zBmMOCcpNfAN74B4ovJM.jpg)
How to Measure True Marketing ROI in Mobile Apps [Complete Guide]

Here's why Marketing Attribution Fails Without Single Source of Truth (SSOT)

The Complete Ad Creative Optimisation Guide for Modern Marketers

How to Merge MMP Analytics with Your Marketing Intelligence Workflows

Metrics that Matter: Fintech Edition

Metrics that Matter: eCommerce edition

Metrics That Matter: Mobile Gaming Edition
Start measuring the installs your team cares about
Bring attribution, deep links, SKAN, cohorts, and campaign intelligence into one workflow your growth team can trust.