SKAN attribution for iOS growth teams
Apple made attribution delayed, private, and hard to read. Linkrunner turns SKAN postbacks into campaign decisions.
In March 2018, Apple launched SKAdNetwork (SKAN)
It was built to protect user privacy, and it does that really well.
What does it mean?
More privacy for users. More complexity for advertisers.
For Users
For Advertisers
How SKAN works
With SKAN, you do not see user actions instantly.
SKAN gives you postbacks across 3 time-windows
SKAN provides 64 slots for event mapping
Manually configuring events can take weeks. Further editing them can take days more.
How Linkrunner turns SKAN into campaign insight
Pick the events you care about. We handle the slot mapping, the postback decoding, and the campaign-level reconciliation.
Select which events matter to you
Tag the events you care about by priority. Linkrunner uses these tags to weight your conversion value mapping.
Linkrunner fills the 64 SKAN slots for you
Get the right combinations of coarse and fine-grained values for every postback window, without hand-maintaining a mapping sheet.
Linkrunner Data Intelligence makes sense of the postbacks for you
With each user event, Linkrunner Data Intelligence chooses the right conversion value to send in your SKAN postback, so every signal Apple delivers maps back to a real outcome.
What this gives your growth team
Precise ads targeting
Turn Apple-approved postbacks into the campaign signals your ad platforms can act on.
Make ROAS decisions with less waiting
Read delayed SKAN signals faster, so iOS budget decisions are not stuck in a spreadsheet.
Effortless setup
Install the SDK once, choose the events that matter, and let Linkrunner handle the mapping.
Make SKAN readable before your next iOS review
Map events, decode postbacks, and understand which campaigns are bringing users worth keeping.
Frequently asked questions
How SKAN postbacks, conversion values, and campaign reporting work in Linkrunner.