Linkrunner vs AppsFlyer

Spend more budget acquiring users, not measuring them

Measure installs, deep links, cohorts, and campaign performance in one workflow, with pricing that leaves more budget for user acquisition.

Monthly cost at 100K installs

AppsFlyer $7,000 vs Linkrunner $900

Priority support

Direct access to the engineers building the product

Transparent

Published pricing, no upfront annual payment

Join 100s of growth teams using Linkrunner.

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Why Linkrunner

Seamless deep linking across all platforms

From clicks to app installs, to retention and revenue, we measure everything for all channels.

Smarter Deep Linking

Works across every ad platform: Meta, Google, TikTok, Snapchat, and more.

Works across every ad platform: Meta, Google, TikTok, Snapchat, and more

Handles deferred installs and store detection automatically

Two phone mockups showing iOS App Store and Google Play Store with deep link flow, automatically detecting the right store and opening the app

Real Campaign Analytics

See attribution down to ad set and ad creative level.

See attribution down to ad set and ad creative level

Track every click, install, signup, and revenue in one dashboard

NameClicksInstallsSign-upsRevenue
Campaign 11.4M20K17K$1.2K
Campaign 21.1M23K2K$231

Built-In Fraud Protection

Protect your data against fake installs, click spam, and bot traffic.

Protect your data against fake installs, click spam, and bot traffic

Device fingerprinting ensures install authenticity

Linkrunner's shield routes real users through to the app while blocking fraudulent download clicks, shown as user avatars on the left flowing into Download App buttons on the right with two suspicious entries marked Blocked
COMPARE

AppsFlyer vs Linkrunner

Side by side, on the jobs growth teams trust measurement tools to do.

CapabilityLinkrunnerAppsFlyer
PricingFrom $0.01/install. Tiered pricing improves at scale. Published on website.$0.07/conversion on Growth. Custom Enterprise. Sales call required.
Free Tier25,000 one-time attributed installs. All features included.12,000 lifetime non-organic installs. Limited features.
Deep LinkingUnified. Every link is dynamic + deferred by default.OneLink is a separate product with its own setup and limits.
Campaign IntelligenceCampaign breakdown and creative-level ROAS from day one.Available, but creative-level views require configuration and higher tiers.
Data ExportsUnrestricted CSV and API exports. No fees.Data Locker is Enterprise add-on. Capped exports.
Webhooks & event deliveryReal-time webhooks for every event, included on all plans (Free included). No add-on.Push API and Data Locker deliver raw and real-time data, but skew to higher tiers and paid data products.
Postback OptimizationAutomated quality-user postbacks. Revenue signals to Meta, Google, and TikTok.Available.
SKAN 4.0Dedicated SKAN dashboard. Automated conversion value mapping. No engineering rewrites.Available.
Customer SupportPriority support. Direct access to product team.Response times vary by contract size.
Fraud ProtectionIncluded at every tier.Protect360 is a premium add-on.
SDK Integration2-4 hours.Weeks to months.
Integration BreadthIncludes Meta, Google, TikTok, Snapchat, Mixpanel, PostHog, Amplitude, CleverTap, and more.10,000+ partner integrations.
COST CALCULATOR

Linkrunner vs AppsFlyer at your scale

Monthly attributed installs

0
$0

your bill / month with Linkrunner

Linkrunner
Monthly. USD
  • 0 to 50K$0.010
  • 50K to 100K$0.009
  • 100K to 500K$0.008
  • 500K +$0.007
  • Installs0
  • × active rateFREE
Total$0
AppsFlyer
Monthly. USD
  • Per conversion$0.070
  • Conversions0
Total$0

Know which installs are worth paying for

Move from legacy measurement to a workflow your growth team can read before the next budget decision.