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Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
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How to Automate MMP Reporting So You Never Build Another Manual Report Again
7 Linkrunner Workflows That Replace 3+ Tools in Your Marketing Stack
The Friday Afternoon Optimisation Loop: A 30-Minute Ritual to Improve Next Week's ROAS
UTM Naming Conventions That Scale: How to Stop Wasting Time Cleaning Dirty Campaign Data
Why Universal Links and App Links Break in In-App Browsers (And How to Fix Every Case)
10 Mistakes Teams Make in Their First 30 Days with an MMP
7 Red Flags Your MMP Setup Is Broken (And How to Fix Each One)
What Is Incrementality Testing? A Practical Guide for Mobile App Marketers in 2026
Why Paid Installs can Cannibalise Your Organic Growth (And How to Measure the Overlap)
5 MMP Metrics Most Teams Ignore That Actually Predict Churn and LTV
10 Data Quality Checks to Run on Your MMP Every Month
9 MMP Myths That Are Costing Mobile Marketers Money in 2026
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