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Insights for mobile growth teams

Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.

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ChatGPT Ads Attribution: How It Actually Works, with browser, server and analytics routes converging on a mobile app through a timed attribution path

ChatGPT Ads Attribution: How It Actually Works

Blue India CPI benchmarks banner with an India map, wallet, shopping, video and gaming icons, and four rising bars above user symbols

India CPI Benchmarks by App Category

Meta Ads Structure for Diwali Campaigns beside a blue campaign hierarchy with budget, audience and performance cards, framed by subtle diyas and rangoli patterns

Meta Ads Structure for Diwali Campaigns

Deep Linking for Festive Sale Campaigns beside blue offer, product and discount cards routing through a mobile phone to multiple destinations

Deep Linking for Festive Sale Campaigns

The Diwali App Marketing Playbook beside a blue calendar with a glowing diya connected to analytics, creative, completion and retention cards

The Diwali App Marketing Playbook

Your 90-Day Diwali Growth Calendar above a blue weekly timeline marking budget check, creative refresh, measurement review and final freeze before Diwali Day 90

Your 90-Day Diwali Growth Calendar

Festive Installs: New Users or Returning? beside a blue gift icon branching to a new-user profile and a returning-user group

Festive Installs: New Users or Returning?

What Festive UA Actually Costs in India beside a blue CPI and UA cost curve rising before Diwali, with a rupee coin and payment card

What Festive UA Actually Costs in India

Attribution Setup for Festive Campaigns beside a blue calendar, checklist, protected analytics shield and rising trend line

Attribution Setup for Festive Campaigns

Activation Beats Installs, with two same-CPI app campaigns producing a 3x difference in activated users

Activation Beats Installs

The Mobile App Attribution Stack Startups Need After Raising Seed or Series A Funding

The Mobile App Attribution Stack Startups Need After Raising Seed or Series A Funding

Mobile Attribution Setup Checklist for Product and Marketing Teams

Mobile Attribution Setup Checklist for Product and Marketing Teams

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