Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
User Acquisition
Google App Campaigns (UAC) Optimization Checklist: 15 Levers Most Teams Miss
TikTok Performance Marketing for Apps: What Works Differently from Meta and Google
The 5-Day Creative Testing Sprint: How to Validate New Ad Concepts Without Wasting Budget
Why Your Best-Performing Campaigns Stop Working After 30 Days (And How to Extend Them)
Budget Allocation Framework for Multi-Channel App Growth: Meta, Google, TikTok, and Beyond
The Performance Marketer's Guide to Creative Fatigue: Detection, Prevention, and Refresh Cycles
How to Scale Mobile App Campaigns from ₹5L to ₹50L Monthly Without Breaking Unit Economics
Meta Advantage+ vs Manual Campaigns: Which Wins for Apps?
Attribution for Re-Engagement Campaigns: Tracking Dormant User Reactivation
Start measuring the installs your team cares about
Bring attribution, deep links, SKAN, cohorts, and campaign intelligence into one workflow your growth team can trust.