Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
User Acquisition
Meta Ads Structure for Diwali Campaigns
Mobile App Marketing in India: Channels, CPI Benchmarks and Measurement Strategy
Cross-Network Creative Reporting: One Clear View
What Is a Good Day 7 Retention Rate?
Meta Advantage+ vs Manual Campaigns: Which Wins for Apps?
Google App Campaigns (UAC) Optimization Checklist: 15 Levers Most Teams Miss
TikTok Performance Marketing for Apps: What Works Differently from Meta and Google
The 5-Day Creative Testing Sprint: How to Validate New Ad Concepts Without Wasting Budget
Why Your Best-Performing Campaigns Stop Working After 30 Days (And How to Extend Them)
Budget Allocation Framework for Multi-Channel App Growth: Meta, Google, TikTok, and Beyond
The Performance Marketer's Guide to Creative Fatigue: Detection, Prevention, and Refresh Cycles
How to Scale Mobile App Campaigns from ₹5L to ₹50L Monthly Without Breaking Unit Economics
Start measuring the installs your team cares about
Bring attribution, deep links, SKAN, cohorts, and campaign intelligence into one workflow your growth team can trust.