Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
Attribution
What Is Incrementality Testing? A Practical Guide for Mobile App Marketers in 2026
5 MMP Metrics Most Teams Ignore That Actually Predict Churn and LTV
Your Marketing Team Is Tracking Too Many Events (And It's Hurting Your Ad Performance)
Beyond Traditional Attribution: How to Track User Journeys in a Post-IDFA World
How Attribution Data Powers Retention Marketing: 5 Proven Strategies to Reduce Mobile App Churn
Top 10 Ways to Optimise Mobile App Attribution Without Spreadsheets
Strategic SKAN 4.0 Decoding: Complete Privacy Measurement Framework
How To Define Cohorts? (First Install Vs First Purchase Guide)
Daily, Weekly, Monthly KPIs: What to Track and When for Mobile Marketers
Here's Why Predictive Attribution Is The Future of Mobile App Growth
![How to Measure True Marketing ROI in Mobile Apps [Complete Guide]](https://framerusercontent.com/images/fDpSq85zBmMOCcpNfAN74B4ovJM.jpg)
How to Measure True Marketing ROI in Mobile Apps [Complete Guide]
Here's why Marketing Attribution Fails Without Single Source of Truth (SSOT)
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