Mobile attribution for gaming apps
Games scale on volume, monetize through purchases and ads, and live on iOS where SKAN rules. Linkrunner ties installs to progression and revenue, maps SKAN conversion values, and connects ROAS to the creative that drove it.
Join 100s of growth teams using Linkrunner.
The post-install events that matter for gaming apps
Installs are only the start. Linkrunner ties each install to the in-app events that prove a user is worth what you paid to acquire them, then connects them to the campaign, creative, and cohort that drove them.
- Tutorial completion and onboarding
- Level and progression milestones
- Day-1 and day-7 retention
- First in-app purchase and repeat purchases
- Rewarded and interstitial ad-revenue events
- Session depth and blended ROAS
Attribution challenges specific to gaming
iOS measurement is aggregated under SKAN
A large share of game installs come from iOS, where ATT and SKAN aggregate measurement. Linkrunner maps SKAN conversion values to early progression and monetization signals so you can still optimize iOS user acquisition.
Revenue is split between IAP and ads
Optimizing on purchase revenue alone undercounts ad-monetized games. Linkrunner connects both in-app purchases and ad revenue to the acquiring campaign for true blended ROAS.
High volume invites fraud
Casual gaming campaigns run at scale and attract click spam, bots, and device farms. Linkrunner's fraud protection filters invalid traffic before it inflates installs or wastes spend, included on every plan.
What gaming installs cost in India
| Android median CPI | $0.12 / ₹11 |
| iOS median CPI | $0.50 / ₹47 |
| Healthy LTV:CPI ratio | 2x to 4x |
Ad-monetized with thin margins. Hyper-casual needs sub-$1 CPI. Hybrid-casual tolerates $1-3. Volume is key.
Compare these against other regions and seasons in the cost per install benchmark explorer, and see why teams pick Linkrunner as their mobile measurement partner for India.
Frequently asked questions
Attribution, events, and measurement for gamingapps.
Measure what really drives gaming growth
Tie installs to the events that prove value, then connect them to campaigns, cohorts, and revenue. Start free with 25,000 attributed installs.