Mobile attribution for fintech apps
Fintech users convert days after install, through KYC, funding, and first transactions. Linkrunner attributes the full journey from click to funded account, with the fraud protection and long windows high-payout acquisition demands.
Join 100s of growth teams using Linkrunner.
The post-install events that matter for fintech apps
Installs are only the start. Linkrunner ties each install to the in-app events that prove a user is worth what you paid to acquire them, then connects them to the campaign, creative, and cohort that drove them.
- Account signup and onboarding completion
- KYC or identity verification completion
- First deposit or account funding
- Card activation and first transaction
- Loan application, approval, and disbursal
- Recurring activity, balance retention, and subscription
Attribution challenges specific to fintech
Conversions land days after the install
The valuable moment in fintech is a funded account or first transaction, which often happens days after install. Short attribution windows credit the wrong source. Linkrunner keeps long, configurable windows and tracks post-install events so delayed value reaches the right campaign.
High payouts attract fraud
Fintech CPAs are among the highest in mobile, which draws incentivized installs, fake KYC, and device farms. Linkrunner's built-in fraud protection filters click injection, click spam, and bot installs before they pollute your reporting or trigger payouts.
Privacy and PII handling
Financial data is sensitive and regulated. Linkrunner connects installs to events without forcing you to hand raw user records to a third party, and supports privacy-safe iOS measurement through SKAN.
What fintech installs cost in India
| Android median CPI | $0.80 / ₹75 |
| iOS median CPI | $2.00 / ₹188 |
| Healthy LTV:CPI ratio | 5x to 10x |
Highest CPI category ($8-12 in US). Offset by massive LTV from deposits, transactions, lending. KYC friction raises CPI.
Compare these against other regions and seasons in the cost per install benchmark explorer, and see why teams pick Linkrunner as their mobile measurement partner for India.
Frequently asked questions
Attribution, events, and measurement for fintechapps.
Measure what really drives fintech growth
Tie installs to the events that prove value, then connect them to campaigns, cohorts, and revenue. Start free with 25,000 attributed installs.