Mobile attribution for e-commerce apps
Shoppers move between web, ads, and your app before they buy. Linkrunner carries them to the right product with deferred deep links and ties clicks, installs, and purchases into one funnel so you measure cost per purchase, not just per install.
Join 100s of growth teams using Linkrunner.
The post-install events that matter for e-commerce apps
Installs are only the start. Linkrunner ties each install to the in-app events that prove a user is worth what you paid to acquire them, then connects them to the campaign, creative, and cohort that drove them.
- Registration and account creation
- Product views and search
- Add to cart and checkout start
- First purchase and average order value
- Repeat purchase and retention
- Loyalty or subscription signup
Attribution challenges specific to e-commerce
Journeys cross web and app
Shoppers discover on the mobile web, click ads, and finish in the app. Without deep linking and cross-platform attribution, that path breaks. Linkrunner's deferred deep links survive install and keep attribution attached from first click to purchase.
Cost per install hides cost per purchase
A cheap install means little if it never buys. Linkrunner connects installs to first and repeat purchases and average order value, so you optimize toward revenue rather than top-of-funnel installs.
Demand spikes during sale seasons
Festive and sale periods spike competition and CPI. Real-time, per-campaign measurement and seasonal CPI benchmarks let you reallocate budget during peaks instead of finding out after the sale.
What e-commerce installs cost in India
| Android median CPI | $0.10 / ₹9 |
| iOS median CPI | $0.35 / ₹33 |
| Healthy LTV:CPI ratio | 3x to 5x |
Relatively low CPI (~$1.30 global avg). Users take immediate purchase actions. Strong seasonal effects (Black Friday, holidays).
Compare these against other regions and seasons in the cost per install benchmark explorer, and see why teams pick Linkrunner as their mobile measurement partner for India.
Frequently asked questions
Attribution, events, and measurement for e-commerceapps.
Measure what really drives e-commerce growth
Tie installs to the events that prove value, then connect them to campaigns, cohorts, and revenue. Start free with 25,000 attributed installs.